David Berkowitz

The book, and why we chose it

David Berkowitz writes about emerging technology for practitioners, favouring usable judgement over prediction.

Read alongside live experiments members ran and reported back on.

Quotes and source notes

The HDWR interview file

Source-grounded questions for readers, reviewers, and author conversation.

1. Interview question 1

   What first drew HDWR readers toward The Non-Obvious Guide to AI for Marketing?

   Identify the central promise of the book before moving into critique.

   HDWR lists the book under Non-Fiction.

2. Interview question 2

   Which passage best represents David Berkowitz's voice?

   Move the discussion from summary into evidence from the page.

   Use the listed book as the primary source for reader notes.

3. Interview question 3

   What should a new reader know before beginning this book?

   Help the next reader enter the work with purpose and context.

   Connect the author bio, listed genre, and HDWR reception note.

Spotlight reading list

• The Non-Obvious Guide to AI for Marketing

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• Discussion questions library

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• Reader forum

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Reader discussion prompts

• What does The Non-Obvious Guide to AI for Marketing ask readers to notice that they might otherwise miss?
• Which theme from David Berkowitz's profile best matches the book itself?
• What question would you ask the author after finishing the book?